360.820.0552 | kdmilligan@gmail.com

Summary

Marketing generalist with more than five years experience specializing in print and online media. Exceptional communications skills and the ability to identify and leverage audience needs to create and disseminate effective corporate and product messaging and positioning.

Experience

Marketing Assistant

FiberCloud; November 2008 – present

Responsible for corporate communications and product marketing, event planning and online marketing for a growing company.

•  End-to-end design and management of collateral, print/online advertisements, promotions and other communications.
  
• Develop monthly customer communications; write, design and execute online newsletter to broaden awareness and generate leads.
  
• Created and implemented key messaging and positioning for new corporate website.
  
• Manage new product launches, events and campaigns; ensure on-time, within budget.
  
• Instituted awareness programs, including online articles and new releases to broaden awareness, generate interest and extend the company brand.
  
• Implemented corporate branding efforts, including management and design of graphics, logos to maintain company-wide consistency and standards.
  
• Generate campaigns and sales tools to target a wide range of verticals and channels, including white label material for national channel sales programs.
  

Development Assistant

Seattle Repertory Theatre; March 2007 - June 2008

Developed and managed fundraising programs to increase sponsorships of large theatrical organization. Developed processes to track and evaluate programs to ensure effectiveness while staying within limited budgetary constraints.

• Copywriting, design and execution of special event marketing programs which including print media; managed multiple vendors to ensure on-time and under-budget.
  
• Managed events and marketing programs with out-of-state theater tour groups, volunteers, donors and other groups.
  
• Maintained multiple databases (fundraising, sponsors, members).
  
• Developed new processes and procedures to track corporate gift matching income to ensure accurate financial data; new processes and tracking increased financial visibility which positively affected year-to-year planning.
  
• Liaison for 300 volunteers and theatre staff.
  

On-Air Programming Staff

Cascade Radio Group; December 2004 - October 2006

Managed radio group functions for up to five stations including live news reports, ad production and disaster management at a regional radio group.

• Reviewed, authored and edited news stories for live broadcast on multiple stations.
  
• Managed station operations and live reports through breaking news events and special broadcasts.
  
• Produced and voiced advertisements, sound highlights and news reports for multiple stations simultaneously.
  
• Oversight of general station functions including disaster management and technical failures.
  
• Trained staff on voice and writing standards.
  

Additional Skills

Proficient in a variety of office and marketing software including Adobe Create Suite and HTML products; versatile writer for print, web and broadcast media; adept at public relations with the ability to forge strong relationships with clients and partners to leverage PR in broadening awareness and generating interest.

Education

Earned a Bachelor of Arts from Western Washington University, major in Theatre Arts
Additional coursework in copywriting for Design and Print, School of Visual Concepts, Seattle, WA
Graphic Design Certificate Program, in progress, Bellevue College, Bellevue, WA